Why this American startup moved to a Moroccan surf town


In the recent years, a few startups have settled in the Moroccan surf town of Taghazout. Some stayed for one month, others for nine, all had life-changing experience. As we’re launching The Blue House, a house for startups in Taghazout, we asked them to share their experience on our blog.

Here is our first installment wherein Shaun Moore and Nezare Chafni, the two Dallas-based founders of smart doorbell Chui, share their experience.

Back in late 2013, when we were thinking of launching Chui, we traveled up and down the coast of Morocco in search of the perfect work environment.  From Casablanca to Marrakech down to Agadir.  We decided to spend a night at a surf hostel on the beach in Taghazout.  The night turned into a couple of weeks.  Although there was little internet access and not much more than a single coffee shop in town [editors note: things have changed], we saw great value in staying in Taghazout, and the amount of work we were getting done and the quality of it was hard to ignore.

The creativity was incubated and spurred by the surrounding beaches and landscape
Shaun getting ready to clear his mind.

Shaun getting ready to clear his mind.

The early morning surfing was a great way to clear our minds for a day of inward thinking about the technology we were developing.  
It was a place that was entirely free from distraction and the normal social expectations of city life.  The working environment was inductive to us spending countless hours brainstorming different applications of the technology and potential ways to market.  
The creativity was incubated and spurred by the surrounding beaches and landscape of the beautiful and untouched coastline of Taghazout.    

Living costs were extremely cheap and we were able to stay a while without worrying about running out of money which is a luxury in the startup world.  

We were able to be present in the moment and really focus on the matters at hand.

We have always talked about going back for a couple of weeks to revisit the place where the idea of Chui really took life. The time we spent in Taghazout was very much beneficial to us advancing the startup at the idea stage.  We were able to spend countless hours in a room together not worry about what time it was or any outside obligations.  We were able to be present in the moment and really focus on the matters at hand.

Credit Photo: Chui

You can read more about the unusual journey of Chui in this article our co-founder Aline wrote for Wamda.


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